In life, as in business, branding is more effective, powerful and sustainable
than marketing and sales, and an effective way to best the competition.
It’s about influencing others, by creating a brand identity that associates
certain perceptions and feelings with that identity. Branding isn’t just
for companies anymore. Successful personal branding entails managing the
perceptions effectively and controlling and influencing how others perceive
and think of you. In today’s instant-message, online, virtual age, a strong
personal brand is becoming increasingly essential and is key to personal
success. It is fundamental to the positioning strategy behind the world’s
most successful people. Icons like Oprah Winfrey, Tiger Woods, Warren Buffet,
Donald Trump, Bill Gates and, most recently, Barack Obama.
......READ MORE
http://rampersad.wordpress.com/2009/01/31/have-you-cre... (more)
New Media on Ulitzer
"The Secret" was launched by Rhonda Byrne in 2006 and says that thoughts have
an energy that attracts like energy and you attract into your life whatever
you think about. This tool refers to what Buddha said: "What you have become
is the result of what you have thought". It suggests the following: "your
dominant thoughts will find a way to manifest. ...
Whatever you focus on the most is what will be most attracted to your life.
..Once you are aware of this law and how it works, you can start to use it to
deliberately attract what you want into your life... Li... (more)
New Media on Ulitzer
I had the privilege of serving on the Board of the Peter Drucker Foundation
(now the Leader to Leader Institute) for ten years. Peter was a pioneer in
understanding the impact of knowledge workers in the new economy. He simply
defined knowledge workers as ‘people who know more about what they are
doing than their boss does’. In a world where knowledge workers are the key
to value in most corporations, personal brand management becomes critically
important. Professionals at all levels will need to be able to communicate
their unique brand within and across or... (more)
When you have read Hubert Rampersad’s outstanding book Authentic Personal
Branding, you will probably wondering “what does this all mean?” It is
nearly impossible to retain all the details of four stages of the authentic
personal branding model, you will want to remember some of the messages of
this book and how they can be applied to you and your personal and
professional life. Of course, you may want to refer back to some of the
simple and elegant models for personal and company ambition, objectives,
critical success factors, and actions. Hubert has a knack for preparing
comp... (more)
Successful companies recognise that good brand relationships with their
employees are more important than good brand relationships with their
customers. They understand that corporate brand loyalty starts with employee
happiness.
In the 21st Century great companies will figure out how to tap into
people’s hearts—their passion and their desires to make a difference
through their work. Those companies that link these passions to the
generation of innovative ideas will have the capacity to sustain their growth
for decades.” - Bill George
The link between employee engagement and co... (more)