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Energizing Your Authentic Personal Brand is My Passion

Hubert Rampersad

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Top Stories by Hubert Rampersad

In today’s online, virtual, and individual age and in the rapidly evolving world of Internet authentic personal branding and social media have begun playing a leading role. To stay ahead of the game, you need to have a strong personal brand and need to know how to use innovative social media to maximum effect. This master class will guide you to become a powerful authentic personal brand and introduce you to the many opportunities offered by social media. Authentic Personal Branding is about influencing others, by creating a brand identity that associates certain perceptions and feelings with that identity. A brand identity that is in harmony with your dreams, life purpose, values, passion, competencies, uniqueness, genius, specialization, characteristics, and things that you love doing. Personal Branding is the positioning strategy behind the world’s most successf... (more)

Personal Branding Book Review by Dave Ulrich

When you have read Hubert Rampersad’s outstanding book Authentic Personal Branding, you will probably wondering “what does this all mean?” It is nearly impossible to retain all the details of four stages of the authentic personal branding model, you will want to remember some of the messages of this book and how they can be applied to you and your personal and professional life. Of course, you may want to refer back to some of the simple and elegant models for personal and company ambition, objectives, critical success factors, and actions. Hubert has a knack for preparing comp... (more)

Have You Created an Authentic Personal Brand?

In life, as in business, branding is more effective, powerful and sustainable than marketing and sales, and an effective way to best the competition. It’s about influencing others, by creating a brand identity that associates certain perceptions and feelings with that identity. Branding isn’t just for companies anymore. Successful personal branding entails managing the perceptions effectively and controlling and influencing how others perceive and think of you. In today’s instant-message, online, virtual age, a strong personal brand is becoming increasingly essential and is key t... (more)

Aligning Personal Brand with Corporate Brand

Successful companies recognise that good brand relationships with their employees are more important than good brand relationships with their customers. They understand that corporate brand loyalty starts with employee happiness. In the 21st Century great companies will figure out how to tap into people’s hearts—their passion and their desires to make a difference through their work. Those companies that link these passions to the generation of innovative ideas will have the capacity to sustain their growth for decades.” - Bill George The link between employee engagement and co... (more)

Personal Branding Book Review by Marshall Goldsmith

New Media on Ulitzer I had the privilege of serving on the Board of the Peter Drucker Foundation (now the Leader to Leader Institute) for ten years. Peter was a pioneer in understanding the impact of knowledge workers in the new economy. He simply defined knowledge workers as ‘people who know more about what they are doing than their boss does’. In a world where knowledge workers are the key to value in most corporations, personal brand management becomes critically important. Professionals at all levels will need to be able to communicate their unique brand within and across or... (more)