Hubert Rampersad

New Media on Ulitzer "The Secret" was launched by Rhonda Byrne in 2006 and says that thoughts have an energy that attracts like energy and you attract into your life whatever you think about. This tool refers to what Buddha said: "What you have become is the result of what you have thought". It suggests the following: "your dominant thoughts will find a way to manifest. ... Whatever you focus on the most is what will be most attracted to your life. ..Once you are aware of this law and how it works, you can start to use it to deliberately attract what you want into your life... Like attracts like...You get what you think about, whether wanted or unwanted...You are a living magnet...You get what you put your energy and focus on...Energy attracts like energy...it has it roots in Quantum Physics. " But just focusing on your dominant thoughts, wishful thinking about what ... (more)

Aligning Personal Brand with Corporate Brand

Successful companies recognise that good brand relationships with their employees are more important than good brand relationships with their customers. They understand that corporate brand loyalty starts with employee happiness. In the 21st Century great companies will figure out how to tap into people’s hearts—their passion and their desires to make a difference through their work. Those companies that link these passions to the generation of innovative ideas will have the capacity to sustain their growth for decades.” - Bill George The link between employee engagement and co... (more)

Have You Created an Authentic Personal Brand?

In life, as in business, branding is more effective, powerful and sustainable than marketing and sales, and an effective way to best the competition. It’s about influencing others, by creating a brand identity that associates certain perceptions and feelings with that identity. Branding isn’t just for companies anymore. Successful personal branding entails managing the perceptions effectively and controlling and influencing how others perceive and think of you. In today’s instant-message, online, virtual age, a strong personal brand is becoming increasingly essential and is key t... (more)

Personal Branding Book Review by Dave Ulrich

When you have read Hubert Rampersad’s outstanding book Authentic Personal Branding, you will probably wondering “what does this all mean?” It is nearly impossible to retain all the details of four stages of the authentic personal branding model, you will want to remember some of the messages of this book and how they can be applied to you and your personal and professional life. Of course, you may want to refer back to some of the simple and elegant models for personal and company ambition, objectives, critical success factors, and actions. Hubert has a knack for preparing comp... (more)

Barack Obama’s Authentic Personal Brand

Having an authentic dream and a related personal brand is a very important asset in today's online, virtual, and individual age. This is the key to personal success. It is the positioning strategy behind the world's most successful people, like Barack Obama. It's therefore important to be your own brand based on your authentic dream. This will help you to actively grow and distinguish yourself. Remember what Walt Disney said; "If you can dream it, you can do it". Barack Obama's dream is-Bring about real change, change that we can believe in. His passion for change is the pillar ... (more)