In life, as in business, branding is more effective, powerful and sustainable
than marketing and sales, and an effective way to best the competition.
It’s about influencing others, by creating a brand identity that associates
certain perceptions and feelings with that identity. Branding isn’t just
for companies anymore. Successful personal branding entails managing the
perceptions effectively and controlling and influencing how others perceive
and think of you. In today’s instant-message, online, virtual age, a strong
personal brand is becoming increasingly essential and is key to personal
success. It is fundamental to the positioning strategy behind the world’s
most successful people. Icons like Oprah Winfrey, Tiger Woods, Warren Buffet,
Donald Trump, Bill Gates and, most recently, Barack Obama.
In today’s online, virtual, and individual age and in the rapidly evolving
world of Internet authentic personal branding and social media have begun
playing a leading role. To stay ahead of the game, you need to have a strong
personal brand and need to know how to use innovative social media to
maximum effect. This master class will guide you to become a
powerful authentic personal brand and introduce you to the many
opportunities offered by social media.
Authentic Personal Branding is about influencing others, by creating a brand
identity that associates certain perceptions and... (more)
CEOs in Technology on Ulitzer
Lack of engagement is endemic, and is causing large and small organizations
all over the world to incur excess costs, under perform on critical tasks,
and create widespread customer dissatisfaction.
The annual financial loss in the US due to disengagement of managers and
employees is about $300B US (Gallup Poll, 2005).
Improving organizational performance requires a highly engaged and happy
workforce. Research on happiness in the workplace suggests that worker
well-being plays a major role in organizational performance and that there is
a strong rela... (more)
New Media on Ulitzer
I had the privilege of serving on the Board of the Peter Drucker Foundation
(now the Leader to Leader Institute) for ten years. Peter was a pioneer in
understanding the impact of knowledge workers in the new economy. He simply
defined knowledge workers as ‘people who know more about what they are
doing than their boss does’. In a world where knowledge workers are the key
to value in most corporations, personal brand management becomes critically
important. Professionals at all levels will need to be able to communicate
their unique brand within and across or... (more)
New Media on Ulitzer
"The Secret" was launched by Rhonda Byrne in 2006 and says that thoughts have
an energy that attracts like energy and you attract into your life whatever
you think about. This tool refers to what Buddha said: "What you have become
is the result of what you have thought". It suggests the following: "your
dominant thoughts will find a way to manifest. ...
Whatever you focus on the most is what will be most attracted to your life.
..Once you are aware of this law and how it works, you can start to use it to
deliberately attract what you want into your life... Li... (more)